Charli.info

Blind Marketing Consultancy

Cream promotional poster for Big Charli’s Blind Marketing Consultancy. Large black lettering is framed by blue icons of an eye, sunglasses, a megaphone, a target and a stylised person. The headline says, ‘They’ll never see you coming.’ The poster advertises a satirical course in selling overpriced technology to blind people without accessibility, ethics or usefulness.

A design-fiction piece about the commercial performance of accessibility: the campaigns, pitches and products that sell empathy while avoiding the people they claim to serve.

Objects in Blind Marketing Consultancy

  1. Big Charli’s Blind Marketing Consultancy™

    A promotional course in turning accessibility into emotionally manipulative return on investment.

Blind Marketing Consultancy is intended to be read in sequence. Begin with Big Charli’s Blind Marketing Consultancy™.